TY  - BOOK
AU  - "ROGERS, F. G. SHOCK, ROBERT "
TI  - IBM WHY: INSIGHT INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANISATION
SN  - 0-06-337047-6 
U1  - 658  
PY  - 1986/// 
CY  - New York 
PB  - HARPER AND ROW  
KW  - IBM WHY: INSIGHT INTO THE WORLD'S MOST SUCCESSFUL MARKETING ORGANISATION
N1  - Tushar Jadhav ; -  
ER  -