TY  - BOOK
AU  - "Guiltinan, J. P., Paul, Gordon W. "
TI  - MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS
SN  - 0-07-066311-4 
U1  - 658.8  
PY  - 1982/// 
CY  - New Delhi 
PB  - McGraw-Hill  
KW  - MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS
N1  - Tushar Jadhav ; -  
ER  -