TY  - BOOK
AU  - "KELLEY, EUGENE J. "
TI  - MARKETING PLANNING AND COMPETITIVE STRATEGY
U1  - 658.81  
PY  - 1976/// 
CY  - ENTICE-HALL 
PB  - PRENTICE-HALL  
KW  - MARKETING PLANNING AND COMPETITIVE STRATEGY
N1  - -  
ER  -