TY - BOOK AU - "LAZER, WILLIAM KELLEY, E. J. " TI - SOCIAL MARKETING PERSPECTIVES AND VIEW POINT SN - 0-256-00284-3  U1 - 658.8  PY - 1973///  CY - CHARD D IRWIN  PB - RICHARD D IRWIN   KW - SOCIAL MARKETING PERSPECTIVES AND VIEW POINT N1 - -   ER -