<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00598nam a2200193Ia 4500</leader>
  <controlfield tag="008">100315s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0-256-00284-3&#xA0;</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="b">727&#xA0;</subfield>
    <subfield code="a">658.8&#xA0;</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">"LAZER, WILLIAM KELLEY, E. J. "</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">SOCIAL MARKETING PERSPECTIVES AND VIEW POINT</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">CHARD D IRWIN&#xA0;</subfield>
    <subfield code="b">RICHARD D IRWIN &#xA0;</subfield>
    <subfield code="c">1973&#xA0;</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">"XIII,505P&#xA0; "</subfield>
  </datafield>
  <datafield tag="365" ind1=" " ind2=" ">
    <subfield code="e">Aus.Sch.&#xA0;</subfield>
    <subfield code="d">1&#xA0;</subfield>
    <subfield code="b">79.90&#xA0;</subfield>
  </datafield>
  <datafield tag="366" ind1=" " ind2=" ">
    <subfield code="f">0&#xA0;</subfield>
  </datafield>
  <datafield tag="530" ind1=" " ind2=" ">
    <subfield code="b">- &#xA0;</subfield>
  </datafield>
  <datafield tag="630" ind1=" " ind2=" ">
    <subfield code="a">SOCIAL MARKETING PERSPECTIVES AND VIEW POINT</subfield>
  </datafield>
  <datafield tag="730" ind1=" " ind2=" ">
    <subfield code="a">SOCIAL MARKETING PERSPECTIVES AND VIEW POINT</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BOOK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">475462</subfield>
    <subfield code="d">475459</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">VPMBRIMS</subfield>
    <subfield code="b">VPMBRIMS</subfield>
    <subfield code="d">2010-03-19</subfield>
    <subfield code="g">79.90</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.8&#xA0;/LAZ&#xA0; 727&#xA0;</subfield>
    <subfield code="p">VPMBRIMS-727&#xA0;</subfield>
    <subfield code="r">2010-03-19 00:00:00</subfield>
    <subfield code="w">2010-03-19</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
</record>
