TY  - BOOK
AU  - "MONTGOMERY, DAVID B. URBAN, GLEN L. "
TI  - MANAGEMENT SCIENCE IN MARKETING
U1  - 658.8  
PY  - 1974/// 
CY  - ENTICE-HALL 
PB  - PRENTICE-HALL  
KW  - MANAGEMENT SCIENCE IN MARKETING
ER  -