TY  - BOOK
AU  - "MCCARTHY, E. JEROME "
TI  - BASIC MARKETING A MANAGERIAL APPROACH
U1  - 658.8  
PY  - 0000///0 
CY  - CHARD D. IRWIN 
PB  - Richard D. Irwin  
KW  - BASIC MARKETING A MANAGERIAL APPROACH
N1  - -  
ER  -