TY  - BOOK
AU  - "CUNDIFF, EDWARD W. STILL, RICHADR R. "
TI  - "BASIC MARKETING: CONCEPTS,DECISIONS AND STRATEGIES"
U1  - 658.8  
PY  - 1972/// 
CY  - ENTICE-HALL 
PB  - PRENTICE-HALL  
KW  - "BASIC MARKETING: CONCEPTS,DECISIONS AND STRATEGIES"
N1  - -  
ER  -