Consumer Behaviour & Advertising Management
Material type:
TextPublication details: New Delhi New Age International 2007 Description: "xv,374 "ISBN: - 81-224-1947-X
- Consumer Behaviour & Advertising Management
- "Consumer Behaviour, , Innovation, Evalution , Information processing, Decision making Process, E-consumer behaviour, Procss of advertising , Consumer Research , Case Studies On Consumer, Buyers, organizational Buying, Model of Consumer Behaviour Behaviour, Role of advertising, Ethical & Social Issue in advertising "
- Consumer Behaviour & Advertising Management
- "Consumer Behavior, Advertising "
- 6252 658.834
- Bharat Grahak(BG)-(Book Plaza) 700-A/12-09-2007 700-A/12-09-2007
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
Dr. V. N. Bedekar Institute of Management Studies Library | 658.834 /KHA 6252 | Available | VPMBRIMS-6252 |
Vinayak Gonjare
Including Index
Bharat Grahak(BG)-(Book Plaza) 700-A/12-09-2007 700-A/12-09-2007
01/04/2007-31/03/2008
