Advertising Management : The Indian Context (Record no. 485787)

MARC details
000 -LEADER
fixed length control field 00862nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8176600474 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 11053 
Classification number 659.1 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Kulkarni, M.V. "
245 ## - TITLE STATEMENT
Title Advertising Management : The Indian Context
250 ## - EDITION STATEMENT
Edition statement 4th ed. 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc PUNE 
Name of publisher, distributor, etc EVEREST PUBLISHING HOUSE  
Date of publication, distribution, etc 2003 
300 ## - PHYSICAL DESCRIPTION
Extent 215 
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 207.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 10 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Vaibhav Gaikwad 
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source BG (Shree Ganesh Book Services) 746/22-08-2009 
Additional physical form available note 746/22-08-2009 
536 ## - FUNDING INFORMATION NOTE
Text of note 01/04/2009-31/03/2010 
620 ## -
-- "Advertising Management, Brand Management "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising Management : The Indian Context
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising Management 
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Advertising Management : The Indian Context
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 08/05/2009 230.00   659.1 /KUL  11053  VPMBRIMS-11053  03/19/2010 03/19/2010 Book