The Other Guy Blinked : how pepsi won the cola wars (Record no. 482039)

MARC details
000 -LEADER
fixed length control field 00709nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 7304 
Classification number 338.7663620973 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Enrico, Roger "
245 ## - TITLE STATEMENT
Title The Other Guy Blinked : how pepsi won the cola wars
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York 
Name of publisher, distributor, etc Bantam Books  
Date of publication, distribution, etc 1986 
300 ## - PHYSICAL DESCRIPTION
Extent 280 
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 0.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Ramakant Amar Navghare 
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source Donated by RBI Library  
620 ## -
-- Management. 
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title The Other Guy Blinked : how pepsi won the cola wars
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ECONOMICS 
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title The Other Guy Blinked : how pepsi won the cola wars
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 04/04/2009 0.00   338.7663620973 /ENR  7304  VPMBRIMS-7304  03/19/2010 03/19/2010 Book