Case Studies in Marketing : The Indian Context (Record no. 479781)

MARC details
000 -LEADER
fixed length control field 00801nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120327713 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 5046 
Classification number 658.8054 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Srinivasan, R. "
245 ## - TITLE STATEMENT
Title Case Studies in Marketing : The Indian Context
250 ## - EDITION STATEMENT
Edition statement 3rd 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi 
Name of publisher, distributor, etc Prentice Hall  
Date of publication, distribution, etc 2005 
300 ## - PHYSICAL DESCRIPTION
Extent 306p. 
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 225.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Tushar Jadhav 
620 ## -
-- "Marketing, Retailing, Advertisement,International Marketing,Service Marketing,Gillette India,Bharat Earth Movers Limited, BPL Colour Television "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Case Studies in Marketing : The Indian Context
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Case Studies in Marketing : The Indian Context
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 12/14/2005 225.00   658.8054 /SRI  5046  VPMBRIMS-5046  03/19/2010 03/19/2010 Book