INTERNATIONAL MARKETING : TEXT AND CASES (Record no. 479451)

MARC details
000 -LEADER
fixed length control field 01440nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7866-912-9 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 4716 
Classification number 658.848 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Cherunilam, Francis "
245 ## - TITLE STATEMENT
Title INTERNATIONAL MARKETING : TEXT AND CASES
250 ## - EDITION STATEMENT
Edition statement 7th 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mumbai 
Name of publisher, distributor, etc Himalaya  
Date of publication, distribution, etc 2004 
300 ## - PHYSICAL DESCRIPTION
Extent 393 P. 
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 168.30 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 15 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information DYK 
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source LAXMI BOOK DEPOT. 798/ 08-10-2004 
Additional physical form available note 798/ 08-10-2004 
536 ## - FUNDING INFORMATION NOTE
Text of note 01/04/2004-31/03/2005 
620 ## -
-- "INTERNATIONAL MARKETING ENVIRONMENT, MNCs AND INTERNATIONAL BUSINESS, INTERNATIONAL MARKETING INTELLIGENCE, MARKET SELECTION, MARKET ENTRY STRATEGIES, INTERNATIONAL ORGANISATIONS,MARKET COVERAGE STRATEGIES, INTERNATIONAL PRODUCT DECISIONS, INTERNATIONAL PRICING, INTERNATIONAL DISTRIBUTION, INTERNATIONAL PROMOTION, EXPORT FINANCING, EXPORT RISK INSURANCE, QUALITY CONTOL AND PRE-SHIPMENT INSPECTION, TRADE IN SERVICES, TECHNOLOGICAL DEVELOPMENTS AND INTERNATIONAL MARKETING, INTERNATIONAL NEGOTIATIONS, TRADE POLICY AND REGULATION OF INDIA, EXPORT PROMOTION, TRADE AND BOP OF INDIA, EXPORT PROCEDURES AND DOCUMENTS, SOME ISSUES IN INTERNAITONAL BUSIENESS. "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title INTERNATIONAL MARKETING : TEXT AND CASES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element INTERNATIONAL MARKETING 
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title INTERNATIONAL MARKETING : TEXT AND CASES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 10/11/2004 198.00   658.848 /CHE  4716  VPMBRIMS-4716  03/19/2010 03/19/2010 Book