ADVERTISING MANAGEMENT (Record no. 478576)

MARC details
000 -LEADER
fixed length control field 00732nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120312198 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 3841 
Classification number 659.1 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Batra, Rajeev, Myers, John G., Aaker,David A. "
245 ## - TITLE STATEMENT
Title ADVERTISING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 5th 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi 
Name of publisher, distributor, etc Prentice Hall of india  
Date of publication, distribution, etc 1996 
300 ## - PHYSICAL DESCRIPTION
Extent 754p. 
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 225.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Tushar Jadhav 
620 ## -
-- "The Field of Advertising Management,Advertising Planning & Decision Making,Integrated Marketing Communication "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title ADVERTISING MANAGEMENT
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title ADVERTISING MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 12/08/2005 225.00   659.1 /BAT/MYE  3841  VPMBRIMS-3841  03/19/2010 03/19/2010 Book