International Marketing (Record no. 478380)

MARC details
000 -LEADER
fixed length control field 00714nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071156739 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 3645 
Classification number 658.848 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Cateora,Philip R., Graham,John L. "
245 ## - TITLE STATEMENT
Title International Marketing
250 ## - EDITION STATEMENT
Edition statement 10th 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston 
Name of publisher, distributor, etc Irwin MacGrow Hill  
Date of publication, distribution, etc 1996 
300 ## - PHYSICAL DESCRIPTION
Extent 721p. 
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 985.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Tushar Jadhav 
620 ## -
-- "The Cultural Environment or Global Markets,Developing Global Marketing Stratrgies,Supplementary Material "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title International Marketing
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title International Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 12/07/2005 985.00   658.848 /CAT/GRA  3645  VPMBRIMS-3645  03/19/2010 03/19/2010 Book