Services Marketing (Record no. 478162)

MARC details
000 -LEADER
fixed length control field 00670nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333930800 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 3427 
Classification number 658.8 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Woodruffe, Helen "
245 ## - TITLE STATEMENT
Title Services Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi 
Name of publisher, distributor, etc MacMillan  
Date of publication, distribution, etc 1998 
300 ## - PHYSICAL DESCRIPTION
Extent 307p. 
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 148.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Tushar Jadhav 
620 ## -
-- "The Scope & Range of Service Marketing, Understanding the Market, Service Marketing Management, Marketing Planning for Services "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Services Marketing
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Services Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 01/11/2006 148.00   658.8 /WOO  3427  VPMBRIMS-3427  03/19/2010 03/19/2010 Book