MARKETING NUGGETS : CONCEPTUAL DIMENSIONS IN MARKETING . (Record no. 478076)

MARC details
000 -LEADER
fixed length control field 00934nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-259-0538-3 
040 ## - CATALOGING SOURCE
Transcribing agency ENGLISH 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 3341 
Classification number 658.8 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "RAMESH KUMAR , S . "
245 ## - TITLE STATEMENT
Title MARKETING NUGGETS : CONCEPTUAL DIMENSIONS IN MARKETING .
250 ## - EDITION STATEMENT
Edition statement 1st 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI 
Name of publisher, distributor, etc VIKAS PUBLISHING HOUSE  
Date of publication, distribution, etc 1998 
300 ## - PHYSICAL DESCRIPTION
Extent "XI,362P  "
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 335.75 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 15 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information DBH 
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source RESEARCH BOOK CENTRE 494/16-09-1999 
Additional physical form available note 494/16-09-1999 
536 ## - FUNDING INFORMATION NOTE
Text of note 01/04/1999-31/03/2000 
620 ## -
-- "CHANGING MARKETING SCENARIO, PRODUCT ,MARKETING,BRAND LINKAGES,BEHAVIORAL DIMENTIONS OF MARKETING, CUSTOM ORIENTED STRATEGIES, "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING NUGGETS : CONCEPTUAL DIMENSIONS IN MARKETING .
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING NUGGETS : CONCEPTUAL DIMENSIONS IN MARKETING .
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 10/11/2004 395.00   658.8 /RAM  3341  VPMBRIMS-3341  03/19/2010 03/19/2010 Book