"MARKETING MANAGEMENT: ANALYSIS,PLANNING IMPLEMENTATION, AND CONTROL" (Record no. 477459)

MARC details
000 -LEADER
fixed length control field 00922nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-203-06848-8 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 2724 
Classification number 658.8 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Kotler, Philip "
245 ## - TITLE STATEMENT
Title "MARKETING MANAGEMENT: ANALYSIS,PLANNING IMPLEMENTATION, AND CONTROL"
250 ## - EDITION STATEMENT
Edition statement 7th 
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi 
Name of publisher, distributor, etc PRENTICE-HALL  
Date of publication, distribution, etc 1993 
300 ## - PHYSICAL DESCRIPTION
Extent "XXVI,756p.  "
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 175.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Tushar Jadhav 
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source -  
620 ## -
-- "Understanding the Critical Role of Marketing in Organizations & Society, Laying the Groundwork Through Strategic Planing, Researching & Selecting Target Markets, Designing Marketing Strategies "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title "MARKETING MANAGEMENT: ANALYSIS,PLANNING IMPLEMENTATION, AND CONTROL"
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title "MARKETING MANAGEMENT: ANALYSIS,PLANNING IMPLEMENTATION, AND CONTROL"
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 01/11/2006 175.00   658.8 /KOT  2724  VPMBRIMS-2724  03/19/2010 03/19/2010 Book