MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS (Record no. 476532)

MARC details
000 -LEADER
fixed length control field 00785nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100315s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-066311-4 
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 1797 
Classification number 658.8 
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Guiltinan, J. P., Paul, Gordon W. "
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi 
Name of publisher, distributor, etc McGraw-Hill  
Date of publication, distribution, etc 1982 
300 ## - PHYSICAL DESCRIPTION
Extent "XVI,412p.  "
365 ## - TRADE PRICE
Price note Rupees 
Unit of pricing 1 
Price amount 87.00 
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0 
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Tushar Jadhav 
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source -  
620 ## -
-- "The Marketing Management Settings, Corporate Marketing Planning,Situation Analysis, Market Measurement, Marketing Strategies & Programs "
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING MANAGEMENT: STRATEGIES AND PROGRAMS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Dr. V. N. Bedekar Institute of Management Studies Library Dr. V. N. Bedekar Institute of Management Studies Library 01/11/2006 87.00   658.8 /GUI  1797  VPMBRIMS-1797  03/19/2010 03/19/2010 Book