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Advertising Management : Concept and Cases

"Mohan , Manendra "

Advertising Management : Concept and Cases - New Delhi TATA MCGRAW-HILL 2006 - 418 pg.

Vinayak Gonjare

Include Index

ISBN: 0-07-451780-5

Subjects--Uniform Titles:
Advertising Management : Concept and Cases

Dewey Class. No.: 659.1 / 6433

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