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ADVERTISING MANAGEMENT

"Batra, Rajeev, Myers, John G., Aaker,David A. "

ADVERTISING MANAGEMENT - 5th - New Delhi Prentice Hall of india 2006 - "xiii, 754p. "

DBH

ISBN: 8120312198

Subjects--Uniform Titles:
ADVERTISING MANAGEMENT

Subjects--Topical Terms:
Advertising Management

Dewey Class. No.: 659.1 / 6022

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