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Brand Positioning : Strategies for Competitive Advantage

"Sengupta, Subroto "

Brand Positioning : Strategies for Competitive Advantage - New Delhi Tata McGrow Hill 2005 - 297p.

ISBN: 0070581592

Subjects--Uniform Titles:
Brand Positioning : Strategies for Competitive Advantage

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827 / 5837

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