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Service Marketing : Integrating customer focus across the firm

"Zeithaml, Valarie A., Bitner,Mary Jo "

Service Marketing : Integrating customer focus across the firm - New Delhi Tata McGrow Hill 2005 - 668p.

Tushar Jadhav

ISBN: 0070530424

Subjects--Uniform Titles:
Service Marketing : Integrating customer focus across the firm

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / 5566

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