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MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION AND CONTROL

"KOLTER, PHILIP "

MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION AND CONTROL - 8th - ENTICE-HALL PRENTICE-HALL 1995 - "XXIX,801P "

DBH

ISBN: 81-203-0877-8

Subjects--Uniform Titles:
MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION AND CONTROL

Subjects--Topical Terms:
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 2935

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